Candidate needs to understand qualitatively what is going on with the client's business without relying on quantitative calculations.
Asking the right questions should help candidate figure out what is going on in overall.
A chemical producer is a major manufacturer of chemical products used to preserve foods in containers. The company has seen an increase in market share, but the company has also seen a decline in profits. Our client, the CEO is worried about this trend and hires you to investigate what is going on.