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Expert case by Francesco

BCG Case Style - Online Groceries [NEW]

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Case Prompt

Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order their groceries online and have them delivered to their homes. Currently, two competitors have entered the online market in the client's area in San Francisco. Both competitors are quickly gaining market share. 

Our client hired you to determine if they should enter the online market. 

Part 1 – Case Opening

Part 2 – Market Sizing

Part 3 – Profit Analysis

Part 4 – Profit Improvement

Part 5 – Recommendation

Final Remarks

Thanks for completing the case!

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For any questions, please drop me a message here, happy to help.

Best,

Francesco

8.8k
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Intermediate
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