American Airlinks

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American Airlinks American Airlinks
4.4 5 901
Rating:
4.4 (900+ ratings)
19.9k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Your client American Airlinks has seen its inflight revenues stagnate for the past 3 years.
The CEO offers the possibility of doing a partnership with Balzac Coffee and of selling Balzac Coffee in the future, instead of handing out the current non-brand coffee for free.
Advise the CEO if AA should either do this partnership or put a price on the current, non-brand coffee that is currently given out for free.

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19.9k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Case Structure

Product mix inflight

Product split inflight

Beverages split inflight

Items purchased per flight