Problem Definition
Your client American Airlinks has seen its inflight revenues stagnate for the past 3 years.
The CEO offers the possibility of doing a partnership with Balzac Coffee and of selling Balzac Coffee in the future, instead of handing out the current non-brand coffee for free.
Advise the CEO if AA should either do this partnership or put a price on the current, non-brand coffee that is currently given out for free.
