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Consulting Finance
Consulting Finance
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SugarGums

Style:
Candidate-led
Topics:
Market sizing Market sizing
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Case Prompt

Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your flight. In the time that you have, you’re thinking about how big the annual chewing gum market is in the UK in terms of market value.

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I. Structure

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Further Questions

Which drivers affect the consumption of chewing gum per person?

How would changes to your assumptions affect the market size estimation?

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Question on the case: SugarGums

How to do triangulation in this case?

SugarGums
Most recent answer on Jan 21, 2020
The best answer (on Jan 21, 2020) is from:
Alexander
Alexander gave the best answer on Jan 21, 2020
I think that few people would know whether this number is high or low. One way to put it into perspective would be to estimate how much each segment spends on gum per year and then cross-check with your personal experie ... (read entire answer)
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on Jan 21, 2020 on Jan 21, 2020
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