SugarGums
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7.8k
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Beginner
Difficulty
Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your flight. In the time that you have, you’re thinking about how big the annual chewing gum market is in the UK in terms of market value.
7.8k
Times solved
Beginner
Difficulty
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This is a market sizing/estimation case so there is no right answer, but only a right approach.
Candidate should lay out his/her structure to estimate total market size. The request is for total market value so candidate is expected to give a monetary value.