SugarGums

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Case Prompt

Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your flight. In the time that you have, you’re thinking about how big the annual chewing gum market is in the UK in terms of market value.

Case Comments

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Sample Structure

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I. Structure

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II. Analysis

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III. Solution

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Further Questions

Which drivers affect the consumption of chewing gum per person?

How would changes to your assumptions affect the market size estimation?

8.2k

Times solved

Beginner

Difficulty

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Case Prompt

Case Comments

Sample Structure

I. Structure

Note for Interviewer

II. Analysis

III. Solution

Heavy-user target group

Heavy-user consumers

Heavy-user consumption per year

Heavy-user market value per year

Rest of population

Rest of population

Consumption per year

Market value per year

Total market value

Total estimated market value per year

Further Questions

How to do triangulation in this case?

Case Prompt

Case Comments

Sample Structure

I. Structure

Note for Interviewer

II. Analysis

III. Solution

Heavy-user target group

Heavy-user consumers

Heavy-user consumption per year

Heavy-user market value per year

Rest of population

Rest of population

Consumption per year

Market value per year

Total market value

Total estimated market value per year

Further Questions

How to do triangulation in this case?

Market Sizing