Your client is Sprinker, a mid-size publishing agency in the US. Their main products are educational materials. There is a rumor that some private schools are going to change their first-grade textbooks. If the rumor is true, they need a publishing agency.
The client wants you to analyse whether they should offer their services.
This is a profitability case with market sizing.
Since this is a candidate-led case, the candidate should drive the case from start to finish.
The case is split into two parts.
This case is mostly quantitative in nature. In order to solve the questions, the interviewee should perform calculations.
The questions in the big boxes should be read out to the interviewee.