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Sandwich place

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Case Prompt:

A local sandwich place has a shop located in a busy business district. The business district is filled with large head-offices of major corporations, a train station & a university. The sandwich place only sells one type of sandwich priced at $5.00. This is a cold-cut salmon sandwich with bread, smoked salmon, salad, cheese & sauce. The sandwiches are freshly made and only prepared after the order is placed, so no pre-packaged sandwiches. The shop has 3 employees who all service customers and it is a take-away without any seating.

Try to estimate the total revenue this shop can generate in one month. Costs are no factor here. Try to base your estimation on logical & reasonable assumptions that would be common for a sandwich place as described here.

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Sample Structure

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I. Assumptions

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II. Revenue

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Further Questions

  • How could this shop double his revenue in the same location?

 

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Related Case Interview Basics Article
Market Sizing
Types of Cases
Questions about market size are frequently asked in case interviews in consulting because they require a blend of logic, mathematics, and common sense. They can be asked as standalone questions or as part of a larger case. Applicants who are familiar with market sizing questions can really perform here.
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Practice makes the difference
Practicing alone helps – with a partner it’s even better. Solve this case in a realistic mock interview.
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