China book publisher

Unlock with Premium
5.2k
Times solved
4.3
300+ Ratings
Beginner
Difficulty

Case Prompt

Our client is a Chinese publisher called AnimeCo who is looking to publish a new book based on the popular Anime series Little Panda. This series has been highly popular in China with millions of viewers every day and the publisher is looking to capitalize on this potentially.

They have asked us to provide advice on whether this will be a good investment and if they should move forward with it. They want to know the total market size, potential revenue & potential profit.

I. Market size

II. Profit

III. Conclusion: Go/No-Go on investment

Further Questions

What would your next step look like after finding out the economics stimulate a Go-decision?

What more information would you need to further strengthen your Go-decision?

5.2k
Times solved
Beginner
Difficulty
Do you have questions on this case? Ask our community!
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely