## Problem Definition

We are thinking of establishing a **door-to-door distribution **of an **existing online newspaper** in Kolkata, India. We haven't spent much time on how the process would work in practice yet. Can you help us **evaluate the feasibilty** of the plan?

## Comments

The case is designed to be presented to the candidate by an interviewer, who plays the role of a person has come up with a plan to establish a door-to-door distribution of an existing online newspaper.

This is a candidate-led case; therefore the candidate should lead the case from start to finish.

## Short Solution

**Key Question** - Is the plan feasible?

**Answer **- It is an **infeasible plan** as it is impossible to deliver more than one newspaper in a second. The client should consider **reducing the distribution area** or **changing the distribution method** for the plan to become feasible.

## Detailed Solution

Paragraphs highlighted in green indicate diagrams or tables that can be shared in the “Case exhibits” section.

Paragraphs highlighted in blue can be verbally communicated to the interviewee.

### I. Background

Provide the following information to the interviewee if requested:

- We do not have the resources to hire more than
** 10 newspaper carriers** on bicycles
- One carrier will have to
**distribute** newspapers to **all the houses in 1 square kilometer area** within the city
- In order to meet customer requirements, the carriers will have to distribute all the newspapers in
**3 hours**

**Assumptions** which the candidate can make:

- Kolkata is in the
**shape of a square** and all the **houses are evenly distributed and equidistant** (10 metres) from each other
- All the non-residential areas should be ignored

Share diagram 1 with the candidate if deemed necessary,

### II. Solution

To check the feasibility of the plan, let us **calculate how quickly the newspaper carrier will have to deliver a newspaper.**

Each side of the area will contain 1000m/10m or 100 houses. Therefore, in total a carrier will have to distribute newspapers to a total of 100*100 or 10,000 houses.

But since a single carrier only has 3 hours or 10,800 (3*60*60) seconds, he will have to** distribute one newspaper in 10,000/10,800 second.**

The plan seems** infeasible **as **delivering a newspaper in less than a second is nearly impossible.**

In such a scenario **hiring more newspaper carriers** should be the best alternative; but since we have** budget constraints**, we could consider the following:

- Reduce distribution area
- Change distribution method

### III. Conclusion

It is an **infeasible plan** as it is impossible to deliver more than one newspaper in a second. The client should consider **reducing the distribution area** or **changing the distribution method** for the plan to become feasible.

## Difficult Questions

#### How do we **reduce the distribution area**?

One way could be by delivering only to the **most profitable potential customers**.

#### Can you suggest a **different distribution method**?

The client could **co-distribute** with other publications or agencies.