This is typical case of a company who intends to expand its product/service offering in order to grow its market share.
The two key points to be analyzed in such cases are the
This case is made to be interviewee-led.
More questions to be added by you, interviewer!
At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).