Eyes Inc.

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Style:
Candidate-led (usual style)
Topics:
Growth strategy , Market analysis , Profitability analysis
Rating:
4.3 (500+ ratings)
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Problem Definition

Your client, Eyes Inc., is a contact lens manufacturer situated in the US. They seek to increase their market share over the next two years and asked our company to for advice.

In what way would you approach the problem?

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Exhibits

Case structure

Product mix of Eyes Inc.

Sales split Eyes Inc. per region

Gender split of lense users (US)

Percentages do NOT have to add up to 100% due to the fact that these shares describe the contact lense users in each area group!

Expected growth of contact lens user per region (US)

Age distribution (US)

Amount of lens users in each age group

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