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Eyes Inc.

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Case Prompt

Your client, Eyes Inc., is a contact lens manufacturer situated in the US. They seek to increase their market share over the next two years and asked our company to for advice.

In what way would you approach the problem?   

Sample Structure

I. Company

II. Market/Competitors

III. Customers

IV. Conclusions

Further Questions

What are potential risks concerning the focus of advertising on the southern regions?

Note for Interviewer

More questions to be added by you, interviewer!

At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).

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