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Case Prompt

Deep water is a European manufacturer of small yachts and premium boats for private customers. The company operates in Europe and the Middle East and is based in Northern European country, where its manufacturing site, as well as HQ, are located. Deep Water has a strong and recognizable brand as a manufacturer of luxury boats and (recently) also small yachts. Deep water has been experiencing significant financial difficulties related to its profitability during the several past years. Currently, Deep Water has about 200 M€ of sales p.a. The company wants to improve its profitability, maintaining at least the current level of sales.

Additional Information

I. Initial Case Structure

II. Understanding the Company and its Portfolio

III. Revenue Analysis

IV. Cost Analysis

V. Calculation of Profitability and Recent Changes

VI. Exploring New Opportunities Outside the Existing Markets

VII. Levers to Improve Profitability and Final Recommendation:

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