Children vaccine

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Children vaccine Children vaccine
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Problem Definition

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years.

Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this product next year. They are only interested in the overall sales revenue as they already know that the vaccine can be sold for a profit. This is more meant to show them how big the volume they have to supply is and what the revenue would be.

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63.6k
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Exhibits

Case structure

Age distribution in countries with increasing population

Age distribution in countries with declining population

Demography in Europe

Information about Chickenpox

Until now, there are no other known vaccines for Chickenpox.

Comparison of treatment costs

This is the average cost that a child has with Chickenpox treatment. If half of the children get sick and (traditional) treatment costs amount to €150 then on average there is a cost of €75 per child.