Hi Preplounge,
At the time I get a "market entry" case from my client, my primary move would not be to analyse my client company financials but rather investigate the opportunity to enter or not, and how the targeted market(s).
By putting 2. before 3., do you mean you could already close the case at stage 2. if the company financials are not sound enough or do not allow such a move?
Thanks for your comments!
Jack M.