Hi Jack,
It's all about being "smart" here. Consultants both cost a lot of money and don't have much time. As such, you need to approach problems tactfully.
Think about: what is the easiest, most impactful thing to look at first? What, if the answer is "no" will tell us we don't need to move forward with any analysis (i.e. stop wasting time/money).
In this case, if you're entering a market, what's that question? Market attractiveness! It's very easy to check if the market is:
1) Large
2) Growing
3) Has good margins/easy competition.
So, market attractiveness should really be first.
Hi Jack,
It's all about being "smart" here. Consultants both cost a lot of money and don't have much time. As such, you need to approach problems tactfully.
Think about: what is the easiest, most impactful thing to look at first? What, if the answer is "no" will tell us we don't need to move forward with any analysis (i.e. stop wasting time/money).
In this case, if you're entering a market, what's that question? Market attractiveness! It's very easy to check if the market is:
1) Large
2) Growing
3) Has good margins/easy competition.
So, market attractiveness should really be first.