Why assessing 2. Company financials prior to 3. Targeted market/customer interest?

market entry
New answer on Feb 12, 2024
3 Answers
2.4 k Views
Jack asked on Oct 07, 2020

Hi Preplounge,

At the time I get a "market entry" case from my client, my primary move would not be to analyse my client company financials but rather investigate the opportunity to enter or not, and how the targeted market(s).
By putting 2. before 3., do you mean you could already close the case at stage 2. if the company financials are not sound enough or do not allow such a move?

Thanks for your comments!
Jack M.

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Ian
Expert
Content Creator
replied on Oct 07, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Jack,

It's all about being "smart" here. Consultants both cost a lot of money and don't have much time. As such, you need to approach problems tactfully.

Think about: what is the easiest, most impactful thing to look at first? What, if the answer is "no" will tell us we don't need to move forward with any analysis (i.e. stop wasting time/money).

In this case, if you're entering a market, what's that question? Market attractiveness! It's very easy to check if the market is:

1) Large

2) Growing

3) Has good margins/easy competition.

So, market attractiveness should really be first.

Was this answer helpful?
syreetamoody replied on Feb 12, 2024

Dieses Online-Casino  ist wirklich großartig! Die Möglichkeit, mit Echtgeld zu spielen, macht das Spielerlebnis noch aufregender und spannender. Die Auswahl an Spielen ist umfangreich und bietet für jeden Geschmack etwas Passendes. Die Webseite ist übersichtlich und benutzerfreundlich gestaltet, was die Navigation sehr angenehm macht. Die Grafiken und Soundeffekte der Spiele sind von hoher Qualität und sorgen für ein authentisches Casino-Erlebnis. Der Kundenservice ist professionell und steht jederzeit zur Verfügung, um bei Fragen oder Anliegen zu helfen. Insgesamt ist dieses Casino eine erstklassige Plattform für alle, die nach dem Nervenkitzel und den Gewinnchancen von Echtgeld-Spielen suchen. Absolut empfehlenswert! 

Was this answer helpful?
10
Henning
Expert
replied on Oct 07, 2020
Bain | passed >15 MBB interviews as a candidate

There is no right or wrong here on the order. In any case objectives and capabilities of the client are critial to understand whether or not the market entry makes sense.

In a real interview case you are fine in any order. I would however, see the internal questions more as a sense check or confirmation that the findings are reasonable, as the meat of the case is likely in the market characteristics. Of course exception exist and you can adjust your framework based on the context and responses you get from the interviewer.

Was this answer helpful?
Ian gave the best answer

Ian

Content Creator
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
1,076
Meetings
73,536
Q&A Upvotes
222
Awards
5.0
148 Reviews
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely