Hello everyone,
how would someone estimate this? Would like to hear the different ways to structure it .
My first question is to clarify if we are talking about drawing pencils or just graphite pencils.
I was thinking to segment it by age. As the younger part of the population are enrolled at school or universities so there is a higher use of these products. And as the age increase, the use of pencils becomes less frequent. Does this sound reasonable?
Hello!
Indeed, sounds reasonable!
This one is the classic "simple" market sizing exercise:
Hope it helps!
Cheers,
Clara
I'd think about who uses pencils. If you start with age brackets, then schools is a good one, but think who else. Architects and engineers maybe? As well, use of pencils is generational - most people on here are young and write entirely with computers. My guess would be that older people are more analogue, and so use pencils more. What about people that haven't access to computers as well?
The danger with starting with age brackets is that everyone starts with age brackets, so what you need to do is show that you're thinking beyond the framework to be memorable.
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