Hi!
I think you misunderstand this. There is no "difference" that can be discussed.
The BCG matrix is an example for a 2x2 decision matrix.
It combines two dimensions in order to reach an insight regarding each combination of these two dimensions. In the BCG matrix, we have 2 possible manifestations for each dimension ("high" or "low"), therefore we get a 2x2 decision matrix. There are other examples with more possible manifestations (for example "high", "medium" "low", which would then result in a 3x3 matrix with 9 potential outcomes/strategies).
Cheers, Sidi
Hi!
I think you misunderstand this. There is no "difference" that can be discussed.
The BCG matrix is an example for a 2x2 decision matrix.
It combines two dimensions in order to reach an insight regarding each combination of these two dimensions. In the BCG matrix, we have 2 possible manifestations for each dimension ("high" or "low"), therefore we get a 2x2 decision matrix. There are other examples with more possible manifestations (for example "high", "medium" "low", which would then result in a 3x3 matrix with 9 potential outcomes/strategies).
Cheers, Sidi