Think that, i am a trustable brand. And my brand have sweet and sugarless type of gums. Even if we are leader at sugarless type, we are not leader at sweet gums. And i have enough money (but of course resources are limited:) ) to advertise or to do anything. But because of sth. (like operational problems, advertising, product variety etc.) we are not leader of contemporary market. (There is no such big differences between the quality of products among the top 2.) what would be your solutions ?
What is best way to make my gum market Leader?
Overview of answers
Upvotes
try to find good package and modern ones
Was this answer helpful?
Related Cases
Company case by Bain & Company
Style:
Topics:
LubricantsCo, a very successful Asian premium producer of lubricants in their native region, would like to further increase their revenue and profit. The product range ranges from lubricants in the automotive sector (e.g. motor and gear oil) to industrial applications (e.g. fats, heavy-duty oils).
... (Open whole case)
183.0k
Times solved
Beginner
Difficulty
Company case by Oliver Wyman
Style:
Topics:
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise
... (Open whole case)
110.8k
Times solved
Intermediate
Difficulty
Company case by Roland Berger
Style:
Topics:
LumCO, a company producing injection-molded components for lighting applications, has operated successfully in its native European market. The company wants to open up one production facility each in China and the United States and establish their own distribution network in both countries to serve
... (Open whole case)
83.5k
Times solved
Advanced
Difficulty
Company case by Bain & Company
Style:
Topics:
You have inherited the “Old Winery” from your grandfather, a winery that has been family-owned for five generations and can be dated back to the 16th century.
Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in a conventional
... (Open whole case)
80.9k
Times solved
Intermediate
Difficulty
Company case by Consulting@Deloitte
Style:
Topics:
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b.
They have always relied on the boot market for the majority of their volume. In this market they compete with three other major competitors.
In the fall of 2019, Badger – one of Duraf
... (Open whole case)
76.9k
Times solved
Intermediate
Difficulty