Think that, i am a trustable brand. And my brand have sweet and sugarless type of gums. Even if we are leader at sugarless type, we are not leader at sweet gums. And i have enough money (but of course resources are limited:) ) to advertise or to do anything. But because of sth. (like operational problems, advertising, product variety etc.) we are not leader of contemporary market. (There is no such big differences between the quality of products among the top 2.) what would be your solutions ?
What is best way to make my gum market Leader?
try to find good package and modern ones
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Important Facts
It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
9 Comment(s)Market Sizing
Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.
14 Comment(s)The Value Chain
The Value Chain - as e.g. by Porter - is a classic framework to structure the activities of a business and add value to products by transforming resources.
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