Hi Anonymous,
Great question and oftenly approached wrong by many candidates, so good you ask about it!
Before assuming you don't get the direct answer about differences between your client and competitors anyway, ask for it in an intelligent way something along the lines like "Does our client already have information why the conversion rate is lower compared to competition, or do you want me to analyze that further?".
Why does that make sense? Think about a real-life client situation - it would be a big tragedy if you try to find out more about the low conversion rate, spend a lot of time and (client) money on that, if an internal task force at the client did this already during the last 3 month and has the answers readily available in a nice presentation!
From a tactical perspective though, more often than not you will need to find out yourself - but it depends where your interviewer wants to take the case and where he really wants to focus on. So you don't know, that's why it's better to ask.
Hope that helps - if so, please give it a thumbs-up with the upvote button!
Robert
Hi Anonymous,
Great question and oftenly approached wrong by many candidates, so good you ask about it!
Before assuming you don't get the direct answer about differences between your client and competitors anyway, ask for it in an intelligent way something along the lines like "Does our client already have information why the conversion rate is lower compared to competition, or do you want me to analyze that further?".
Why does that make sense? Think about a real-life client situation - it would be a big tragedy if you try to find out more about the low conversion rate, spend a lot of time and (client) money on that, if an internal task force at the client did this already during the last 3 month and has the answers readily available in a nice presentation!
From a tactical perspective though, more often than not you will need to find out yourself - but it depends where your interviewer wants to take the case and where he really wants to focus on. So you don't know, that's why it's better to ask.
Hope that helps - if so, please give it a thumbs-up with the upvote button!
Robert