Today I did a case about telecom, and I have a piece of information: our client's conversion rate (% of cell phone purchaser who also bought a phone insurance plan) is 15%, while other competitor's conversion rate is 40%. I'm not sure whether it's okay to ask what is the competitor doing differently compared to the client. Should I try to "explore" different possibilities? Which option mentioned below would be recommended?
(1) Laying down internal (company/product) and external (client/competition) factors, and ask several questions in each bucket.
(2) What are the price difference and content difference of the insurance plan?
(3) Directly ask - do we know what is the competitor doing differently from us; what are their best practice?
Thanks!