Why is the CPM (9) divided by 1000 here.
Back to overview
14
Anonymous A
on Nov 25, 2020
Global
Question about
Case
Total Revenue calculation.
3
2.1k
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Vlad
on Nov 25, 2020
Coach
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi,
I haven't seen the case, but I guess its because CPM is 1 thsd views
Best
0 comments
Clara
on Nov 26, 2020
Coach
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Hi, which case are you referring to?
Ian
on Nov 26, 2020
Coach
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
Hi there,
If it makes you feel any beter, I've looked at this for the better part of 10 minutes and also cannot figur eout why it's divided by 1000!
Sign up for free to read all answers.
Sign up for free to read all answers.
Similar Questions
Most Popular Posts
Leaving company
9
on Dec 16, 2025
DACH
9
200+
Top answer by
Shachi
Coach
Kearney Middle East | Ex-Big 4 | Strategy & M&A | 15 min intro call | -10% First Call
9 Answers
200+ Views
+6
What is the onboarding/first few weeks at BCG like?
7
on Dec 16, 2025
USA
7
100+
Top answer by
Vassilis
Coach
Former BCG Principal | PIPE & Financial Institutions
7 Answers
100+ Views
+4
How did you find your "expertise"?
7
on Dec 17, 2025
Global
7
< 100
Top answer by
Gaurav
Coach
The Only 360° coach(Ex-McKinsey+ICF Certified Career Coach+Active recruiter)| Placed 1000+(MBBs) & 1250+(Tier2)
7 Answers
< 100 Views
+4
What’s one consulting tool / skill that materially improved your effectiveness on the job you wish you knew earlier?
7
on Dec 18, 2025
Global
6
100+
Top answer by
Alexander
Coach
Ex BCG Partner- 8 years at BCG from Associate to Partner. Interviewed 50+ final rd candidates
6 Answers
100+ Views
+3
Feel like I did bad in the case interview?
8
on Dec 21, 2025
UK
7
200+
Top answer by
Alexander
Coach
Ex BCG Partner- 8 years at BCG from Associate to Partner. Interviewed 50+ final rd candidates
7 Answers
200+ Views
+4