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Total Revenue calculation.

EY-Parthenon Case: Virtual Marketplace
New answer on Nov 26, 2020
3 Answers
1.4 k Views
Anonymous A asked on Nov 25, 2020

Why is the CPM (9) divided by 1000 here.

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Vlad
Expert
replied on Nov 25, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

I haven't seen the case, but I guess its because CPM is 1 thsd views

Best

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Clara
Expert
Content Creator
replied on Nov 26, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hi, which case are you referring to?

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Ian
Expert
Content Creator
replied on Nov 26, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

If it makes you feel any beter, I've looked at this for the better part of 10 minutes and also cannot figur eout why it's divided by 1000!

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Vlad gave the best answer

Vlad

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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