I have one question regarding profitability and/or profit cases (where profitability or profits are declining): Should I choose a different approach when doing a profit instead of a profitability case? The underlying reasons can be the same but one metric is absolute and the other one is relative. Moreover, profits can increase when profitability is declining. Is it only good to know the difference or does it affect the structure?
Normally, I start by splitting profit into the components of revenue and costs and further analyze the different aspects of it. Should this approach be different for a profitability case?
Thank you very much!