Hi,

your answer sounds like going in the right direction, however be aware that it does not take one year for a chicken to grow from crawling out of the egg towards being big enough to be slaughtered and eaten…

hope that helps
H

Hi there,

Overall this is about right, but you've missed a critical piece! You need to account for annual production of chickens per farm per year.

This is the exact type of thing they are looking for in your market sizing (the “logic” side of things). Make sure you calculate throughput where needed and don't double/half count things!

There's a fine line between being comprehensive and over-complicating, but some interviewers really like to see you segment the market. Even if you keep your average the same, voicing over “I think the average chicken farm has 1000 chickens per year. Of course there are some family farms, but I believe the vast majority of chickens will come from Tyson factory farms and so the average is still 1000 chickens per year”. Same idea for qty eaten: “you'll have people who have protein every day and others who are vegetarian but averaging those out, could be 1 lb of chicken per week.”

You CAN segment this further, but at least talking over how there IS segmentation would show critical thinking.