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Market sizing question

Hi all,

How would you solve the question "How many wedding dress are sold in UK each year" ?

Can we apply replacement theory to this question ?

Thanks !!

Shiyu

Hi all,

How would you solve the question "How many wedding dress are sold in UK each year" ?

Can we apply replacement theory to this question ?

Thanks !!

Shiyu

• Date ascending
• Date descending

Hi, Maybe not the most accurate way to come up with a number, but it's fast :

Data:

- Population of UK: 65M

- Life expectancy: 80 yo

Assumptions:

- Percentage of women: 50%

- Percentage of women that will get married: 70% (You can argue that it's based on your observations / family etc.)

Then:

- Number of women: 65M*50% = 32.5M

- Number of women that will buy a dress: = 32.5M*70% = 23M = Number of dress sold in 80 years (the expectancy of the population)

- Number of wedding dress sold every year: 23M / 80 = 290k

Of course, some people might buy more than one dress, the population might grow etc. but at least you get the order of magnitude in seconds...

Hi, Maybe not the most accurate way to come up with a number, but it's fast :

Data:

- Population of UK: 65M

- Life expectancy: 80 yo

Assumptions:

- Percentage of women: 50%

- Percentage of women that will get married: 70% (You can argue that it's based on your observations / family etc.)

Then:

- Number of women: 65M*50% = 32.5M

- Number of women that will buy a dress: = 32.5M*70% = 23M = Number of dress sold in 80 years (the expectancy of the population)

- Number of wedding dress sold every year: 23M / 80 = 290k

Of course, some people might buy more than one dress, the population might grow etc. but at least you get the order of magnitude in seconds...

Thank you for the answer, it's clear and helpful. I have another question: Which kind of market sizing question is the best fit for replacement theory (ex: i feel "how many cars are sold in UK each year" fits better for this theory), may i have your opinion on this ? — Shiyu on Feb 28, 2019 (edited)

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