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Market Sizing - Men's Suits

Market sizing
Recent activity on Mar 12, 2019
3 Answers
2.2 k Views
Anonymous A asked on Mar 07, 2019

Hi,

How would you calculate how many men's suits were sold in the United States last year?

Thanks

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Anonymous B replied on Mar 08, 2019

Looking at this question, i would break it down in the following way.

How Many Suits in the US / Replacement Period of a Suit (3 or 5years)

For How many suits in the US

# Men who wear suits x # suits per man

US Male Pop x % of people who own suits Segment into 3, normal individual who 300m x 50% (male) x 20% men (lots of labour) would have 1 suit, worker with 3-4 suits and businessmen who may have around 6 (1 for everyday)

That would be my general structure to the problem.

Hope this helps.

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Jorit
Expert
updated an answer on Mar 07, 2019
First session -50%| Former BCG | Kellogg MBA | 200+ coaching session| Flexible scheduling

Hi,

A good starting point could be: segment by age * average price per suit * suits per year * correction factor for those people who never buy a suit

(edited)

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Melan on Mar 07, 2019

Hi Jorrit, what about segmenting by social classes? Let's say upper class, middle class, working class and lower class. Do you think this would be reasonable?

Alex replied on Mar 12, 2019
Quant Consulting

Clarification questions:

- Does it only include adult men's suits?

Approach 1:

# of suits sold = # of men purchased suits * average # of suits purchsed per year per man

segment by ages:

20-40: 25% of the population, 3 suits per year;

40-60: 25% of the population, 2 suit per year;

60-80: 25% of the population, 1 suit per year

further segment could be done within each age bucket, such as income buckets, occupancies, etc.

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