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Market Sizing

Hi everybody,

I encounered a case that asked me to quantify the value of a cow. How would you do it ?

Thanks in advance !

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Deleted
Coach
edited on Jun 3, 2019
Approach: Convince in BOTH personal and case fit | 150+ real life interviews | Communications expert

Hi,

indeed, I would suggest you come up with your own thoughts first. Nevertheless, I would suggest you start by asking yourself which valuation methodologies make sense in this context. Some first thoughts on this include:

„Discounted“ Cash Flow

  • Revenues – Ask yourself what revenue streams a cow could produce over its lifetime. Be creative! For example:
    • Milk production
    • Riding (rent income)
    • Meat production (at end of life)
  • Costs
    • investment costs
    • maintenance cost, costs of raising the cow
    • Rent / housing costs if applicable
  • Discounted profits
    • Then calculate the yearly profits of owning the cow and discount them back to the present to get the net present value

Replacement value

  • What does it cost to buy a cow?

Precedent transactions

  • For which price did comparable cows sell in the recent past?

„Liquidation“ value

  • How much money could you make if you sell the component parts of the cow, i.e. the meat?

Hope this helps :)

Best regards

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Profile picture of Ian
Ian
Coach
on May 28, 2019
Ex-BCG | NYU Stern | MBB, Tech, & Strategy Coach | 5,000+ Sessions | 500+ Offers | 1,000+ Candidates | 100+ Countries

Hi!

You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?

Hint: What's the lifecycle of a cow?

Profile picture of Serhat
Serhat
Coach
on May 31, 2019
BCG | Kellogg MBA |82% Success rate| 450+ case interview| 5+ year consulting | 30+ projects in ~10 countries

Hi there,

Happy to improve your answer. Would you want to try your best first?

Best

Serhat