Hi all - during market entry cases I tend to basically look at the target market potential, our own ability to do business there, and the profitability/risks involved.
I have noticed that during some cases that makes perfect sense, and in others, it makes sense to also have a look at our current established market (and the rev/cost structure). I havent been able to figure the difference as to when do this, during the case openings.
Two questions wrt the above:
1. How do you generally recognize the need to investigate the current market?
2. If you always have to look at the status quo, how do you go usually include it in your approach?
Thank you all.