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Anonymous A
on Feb 07, 2025
DACH
Question about
Case
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Letzter Teil (Umsatz)

Wieso berechnet man beim neuen Umsatz:

neuer Marktanteil x Gesamtstück x (100% - Marktabnahme) x Marge je Stück ?

Wir haben ja schon den neuen Marktanteil von 100% wenn die Wettbewerber aus dem Markt austreten, wieso verrechne ich das noch mit dem alten Marktanteil minus die Marktabnahme?

Ich hätte es so berechnet:

neuer Marktanteil x Gesamtstück x Marge je Stück

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Top answer
Alessa
Coach
on Feb 07, 2025
xMcKinsey & Company | xBCG | +200 individual & group coachings | feel free to schedule a 15 min intro call for free

hey!

ich könnte mir vorstellen, dass auch wenn man theoretisch einen 100%igen Marktanteil hat, spiegelt der Faktor (100% - Marktabnahme) wider, dass das Gesamtvolumen – etwa aufgrund von Kundenverlusten oder einem schrumpfenden Markt – reduziert wird, sodass nicht das gesamte alte Verkaufsvolumen erhalten bleibt. Wäre jetzt mein Take :) 

LG Alessa

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