While the overall search criteria are basically the same, details vary by company. Also consider that recruiting and screening is not only an exact science, but also some kind of art - it's not always black or white.
But that's only one part of the question. Also consulting firms are profit-oriented companies and need to balance HR demand (projects) with HR supply (recruiting). Low level of project and order intake = less recruiting.
Getting dinged could relate to your profile - but could be also solely relating to the HR demand of the firm!
Hope that helps - if so, please be so kind to give it a thumbs-up with the green upvote button below!