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Anonymous A
on Sep 20, 2019
Global
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How would you find price for the USB production branch?

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Clara
Coach
on Feb 01, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Overall, not only for this case but for pricing in general, there are 3 things you need to look into: 

  • Break even price
  • Benchmarking price
  • Willingness to pay for your particular value proposition

Hope it helps!

Cheers, 

Clara

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