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How to identify growth areas

Annelie Kuemmelich asked on Aug 20, 2019 - 2 answers

Dear community,

I am struggling a lot with the task to identify "areas of growth", i.e. I am thinking of a framework that could be used to derive interesting topics for a business. Do you know anything?

I cannot think beyond the very obvious primary vs secondary research.

Thanks a lot in advance!

(edited)

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John
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replied on Aug 20, 2019
Ex Bain Case Team Leader I Focus on Private Equity I +80 interviews conducted at Bain I All cases based on real life cases
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Hi Annelie,

you can go about it with something called an adjacency chart. Check this one out as an example: https://resources.businesstalentgroup.com/btg-blog/new-markets-identifying-opportunities - it's a very systematic way to go about new growth opportunites.

However, be careful when applying this. You have to tailor it to the client's situation.

Best,

John

Robert
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replied on Aug 21, 2019
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Hi Annelie,

Depending on how large is your room for strategic maneuvers for the specific client situation at hand, you might also want to think about the 2x2 "Ansoff matrix" as an alternative structure. If you google this term, you will find enough explanations for it.

Robert

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