How to identify growth areas

BCG growth strategy
New answer on Aug 21, 2019
2 Answers
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Annelie Kuemmelich asked on Aug 20, 2019

Dear community,

I am struggling a lot with the task to identify "areas of growth", i.e. I am thinking of a framework that could be used to derive interesting topics for a business. Do you know anything?

I cannot think beyond the very obvious primary vs secondary research.

Thanks a lot in advance!

(edited)

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John
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replied on Aug 20, 2019
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Robert
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replied on Aug 21, 2019
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Hi Annelie,

Depending on how large is your room for strategic maneuvers for the specific client situation at hand, you might also want to think about the 2x2 "Ansoff matrix" as an alternative structure. If you google this term, you will find enough explanations for it.

Robert

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John

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