This is a tough one! Could you let us know if you're applying to a W. African office? If not, there's quite a lot of difficult assumptions to make here.
That being said, here's how I'd go about this market sizing question:
What I know:
- Sierra Leone is in West Africa, and not that large, meaning it's population is probably between 5 and 10 million
- I thought West Africans generally eat flour-based food, but I would clarify whether rice was actually their staple (note, I googled this and confirmed that 85% of farmers cultivate rice)
- They have a fairly high % of the population that's poor, so rice, being the staple, would be heavily consumed
- When cooking, I use a cup of rice for every 3 people.
Now that I know what I know, I'll break this problem down.
8 million citizens times ~80% eating rice daily as their main source of nutrition = 6.4 million eating rice daily
1 cup of rice per person per day (I use 1 cup for 3 people as a side, so I'm assuming triple this to account for multiple meals and it being more of a base) = 6.4 million cups per day
6.4 million cups/day times 365 days/year = ~2.3 billion cups of rice a day
(Note: I would check if we need this calculation in servings or grams and adjust accordingly), meaning:
- 6.9 billion servings
- 460 trillion grams (~200 grams per serving)
- 460,000 tonnes (1,000,000 grams in a ton)