How much do McKinsey and BCG spend each year on recruitment marketing? (For Germany)

BCG Boston Consulting Group McKinsey McKinsey & Company recruitment The Boston Consulting Group
New answer on May 06, 2021
4 Answers
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Anonymous A asked on May 05, 2021

I heard the number from a former recruiter and would like to verify it.

If you don't know it, feel free to estimate it (the number excludes the interview costs: hotel, travel costs, etc).

If you know it for sure, please also indicate it.

(edited)

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Florian
Expert
Content Creator
replied on May 05, 2021
#1 rated McKinsey Case and PEI Coach | 5 years at McKinsey | Mentorship Approach | Imbellus Expert

Hey there,

I think that is quite confidential information and not something for a public forum.

I try to give an answer nonetheless: More than you would expect, especially when you consider

  • the different events (not during COVID times) in universities, special activities, case challenges, and even weekend getaways for high-potential candidates
  • the different sponsorship agreements with clubs, universities, etc.
  • the interviewing logistics with flying both candidates and interviewers around (flights, hotels, taxis, etc)

Cheers,

Florian

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Clara
Expert
Content Creator
replied on May 06, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Honestly, I have absolutely no idea. I believe this is internal information that would be quite hard to get.

In any case, I am curious, why are you asking?

Cheers,

Clara

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Ian
Expert
Content Creator
replied on May 05, 2021
BCG | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi there,

I'm really not sure why this matters or what value it adds to anyone's life or recruiting efforts?

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Henning
Expert
replied on May 06, 2021
Bain | passed >15 MBB interviews as a candidate

Classic market sizing case. Why don't you share your approach, then we can comment and make suggestions.

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Florian gave the best answer

Florian

Content Creator
#1 rated McKinsey Case and PEI Coach | 5 years at McKinsey | Mentorship Approach | Imbellus Expert
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