How do you write a great networking email (cold/warm)?

emails MBB networking
New answer on Oct 21, 2020
3 Answers
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Jacob
Proficient
asked on Dec 28, 2016

I go to a semi-target for MBB consulting and to get an interview I want to network with as many people as possible.

My emails come across as very formulaic.

I have heard you want to give the employee a reason to speak with you.

Have any of you had success with networking emails?

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Peter
Expert
replied on Dec 29, 2016
Ex-Bain & Company Case Team Leader * Placed 40+ MBB candidates as Partner in Europe's leading top-tier Consulting recruiting firm

This may be a controversial point of view, but unless you have a genuine reason to reach out to someone I wouldn't bother. It can be different in very small markets or for niche companies, but the larger consultancies have established recruiting processes which aren't improved by emails coming in at random times.

When I worked for one of the large firms I occasionally thought the "nice to meet you at x event, it's interesting that you did y" came across as cute, but more often the emails were unwelcome.

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Hemant
Expert
replied on Jan 03, 2017
Current partner @ Andreessen Horowitz (VC firm). Ex-Mckinsey, ex- strategy guy at Google.

Two rules: (1) Keep them short. (2) Keep them focused on how it can add value to the one receiving it.

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Gaurav
Expert
Content Creator
replied on Oct 21, 2020
Ex-Mckinsey|Certified Career Coach |Placed 500+ candidates at MBB & other consultancies

Hi Jacob,

I would recommend you to follow the following strategy:

* Search about a person and find something in common with you (school, degree etc). Try to focus on the partners

* Prepare a short and well written introductory email explaining who you are, how you found that person, and what you want from them (i.e. advice on the application process)

* Email it to the partner using their corporate email (If you don't get one, don't take it personally and move on to the next partner on your list)

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If you need any further help with networking, drop me a line.

GB

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Peter gave the best answer

Peter

Ex-Bain & Company Case Team Leader * Placed 40+ MBB candidates as Partner in Europe's leading top-tier Consulting recrui
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