Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa

market Market analysis
New answer on Jan 21, 2020
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Anonymous A asked on Jan 20, 2020

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Gautham replied on Jan 20, 2020
Looking to practice and learn with committed folks on a daily basis. Cheers !

Market sizing case solution e-commerce in Africa

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Gautham on Jan 20, 2020

Hi, in C.1 we must consider the average income per "urban resident" in africa...sorry the error !

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replied on Jan 21, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut


First of all, can you clarify the KPI? -and this is also the same question you should ask in front of this case-. Size in terms of users, hours of online browsing, total parcels shipped, total USD spent...?


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