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Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa
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Hello!
First of all, can you clarify the KPI? -and this is also the same question you should ask in front of this case-. Size in terms of users, hours of online browsing, total parcels shipped, total USD spent...?
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Hi, in C.1 we must consider the average income per "urban resident" in africa...sorry the error !