Hard Market Sizings

Anonymous A asked on Jul 01, 2019


I have some challanges concerning the sturcture of some really hard market sizing cases. For example: The nr of Big music Concerts (Let´s say with > 50 K people in the crowd) ) per year in the whole world. How would you structure a problem like that? Thanks

2 answers

  • Upvotes
  • Date ascending
  • Date descending
Best Answer
Jamie replied on Jul 01, 2019
Currently senior consultant in Tier 2 firm soon applying to MBB


I would say you can solve this by going from a supply or a demand side.

I would probably say that I would go from the supply side and try to see # bands capable of hosting 50K+ events. I would say using my own country (~10M) as a referrence point there are ~10 bands capable of filling a venue like that. Using it was a proxy (1 bands per 1M) for the entire world there will be ~8,000 bands capable of doing that.

Usually a band like that goes on tour ~4 months per year, making 1 mega show per week, meaning that each band will have 16 mega events per year. Taking into account the 8,000 bands that we mentioned we will have 128,000 mega concerts in the world per year.

As a sanity check I could say that my countries population is roughly thousandths of the entire world meaning that there are ~128 mega concerts per year there. taking into account the country has less than 10 venues able to holding a crowd that large having roughly ~13 nights fully booked per year seems a bit low. Most likely we underestimated number of mega concerts 1 band does per year.

Vlad replied on Jul 01, 2019
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
Book a coaching with Vlad

97% Recommendation Rate

346 Meetings

4,756 Q&A Upvotes

USD 319 / Coaching

Sorry, what is nr?

Number — Anonymous A on Jul 01, 2019

Hi Vlad! Good question and great approach to clarify any doubts before giving your final answer :) For follow-up questions, though, it's best to use the comment section directly under the main question above. The answer section should be for answers only :) This ensures a better structure and user experience in our Consulting Q&A. Don’t hesitate to get in touch with me if you have any doubts. Have a great week! Astrid (PrepLounge Community Manager) — Astrid on Jul 02, 2019

Vlad, how would you market size this problem? Like Jamie, or do you have another view of it? — Anonymous A on Jul 02, 2019

Related BootCamp article(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

1 Q&A

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case

Bain Case: Old Winery

Solved 31.0k times
4.4 5 848
| Rating: (4.4 / 5.0)

You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e. ... Open whole case

Roland Berger Case: Onlinestar

Solved 18.7k times
4.3 5 408
| Rating: (4.3 / 5.0)

Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case


Solved 49.3k times
4.5 5 1528
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitamin-supp ... Open whole case

Children vaccine

Solved 44.6k times
4.4 5 1490
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this ... Open whole case