Dear community,
I have a question regarding how to appropriately structure the following prompt: Now that we have identified a potential for cost reductions in the Marketing and IT functions, what are some ways this can be accomplished?
The overall case is an M&A case in the airline industry and it has been identified that those are the 2 functions in which no cost synergies were achieved yet and now it's time to come up with ideas on how to do it.
I am not struggling with finding ideas such as, for example, reducing headcount, merge systems ect. but I am struggling with finding a way on how to neatly structure such a question. How would you approach it? Variable vs fixed costs in each department? people/processes/technology? I can't seem to find a proper way so I am very grateful for any ideas. Thank you very much!
Best, Emma