Corporate strategy vs strategic planning

Corporate Strategy
Recent activity on Mar 03, 2019
2 Answers
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Anonymous A asked on Mar 02, 2019

Hello,

could anyone explain what is the difference between corporate strategy and strategic planning? Is it the same right?

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Guennael
Expert
replied on Mar 03, 2019
Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews

As Vlad said - strategic planning has nothing strategic about it. You will mostly track results & report on them, creating pretty slides and building pretty decks to tell execs what happened. In other words, you are an expensive paper pusher and add nothing to the company. Be prepared to work evenings and week-ends also if there's a big presentation coming. Only upside basically is you will have high level visibility, which you can parlay into fast-ish career trajectory.

Corporate Strategy on the other hand, will typically have you work on high visibility projects with a significant potential impact on the company. Work isn't nearly as interesting as MBB work (usually), but definitely beats corporate planning from a variety and learning perspective. Career is steeper, work is more interesting, you see the impact of your work... I think it should be clear which one I am leaning towards :)

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Vlad
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Content Creator
replied on Mar 03, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Don't rely on buzzwords. It has almost nothing in common with corporate strategy. Strategic planning is more about disaggregating the big goals to the more granular KPIs and metrics and ensuring their completion. Usually, it's a very boring role.

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Guennael gave the best answer

Guennael

Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews
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