Bain answer first

Answer First at Bain consists of two different concepts, both are useful to use in a case environment:

1. Answer First to plan your work: This means you should be hypothesis-driven to structure your work. Start the case with a clear hypothesis for the answer and use your framework to plan an analysis that tests for the hypothesis to either confirm or refine it.
2. Answer First to communicate: Use a top down structure for your communication, especially for your summary. State the result of your case clearly and then provide 2-3 supporting arguments and then lastly next steps.

I hope this helps!

Hi there,

Moreso, you need to be articulating your approach and signposting.

So, for market entry, it's along the lines of "In determining whether we should enter the market, we need to first determine whether the market is big/attractive, then we need to determine if it's attractive for us (will we win in it), and if both hold true, we need to figure out how to enter".

It's not "Yes, we should enter" because you have no information yet!

major impact (e.g. % increase), 3 bullet that supports the conclusion, deep dive, risks and next steps

Best

Antonello