as a former Pricing Airline analyst and then being responsible for ancillary pricing for a global hotel chain, I would break it down eventually choosing one of the following groups:
- Type of the product (standalone vs. packages = fare families)
- Direct product from the airline vs. partnership where commission is paid to the airline (e.g. transfer, hotel booking, car rent, etc.)
- Customer journey (Luca's answer)
Once you would define your lens, you should break it down by customer segment (e.g. Business vs. Leisure, Individual vs. Groups, etc.).
If you would like to dig deeper, please feel free to reach out.
Wishing you all the best,
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