And sometimes the case will ask you to determine the pricing strategy and go to market strategy together, isn't pricing strategy part of go to market strategy?
Hi there,
At it's simplest, you have to determine the following
Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.
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