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Anonymous A

on Jul 13, 2021

Global

What some typical frameworks/structure to answer "go to market" strategy?

And sometimes the case will ask you to determine the pricing strategy and go to market strategy together, isn't pricing strategy part of go to market strategy?

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Ian

Coach

on Jul 13, 2021

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

At it's simplest, you have to determine the following

Is the market overall attractive (big, growing, weak competition)
Is the market attractive for us (will we beat competition?)
Can we pull it off / How
1. Product / R&D feasibility
2. Manufacturing
3. Distribution
  1. Transport
  2. Marketing / Advertising / Branding
  3. Pricing
  4. Dist Channels

Deleted user

edited on Jul 13, 2021

Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.

Check out these posts for frameworks:

https://www.preplounge.com/en/consulting-forum/how-to-structure-the-go-to-market-strategy-1700
https://www.preplounge.com/en/consulting-forum/how-to-structure-a-go-to-market-strategy-in-pharma-and-its-specificities-9983