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What some typical frameworks/structure to answer "go to market" strategy?

And sometimes the case will ask you to determine the pricing strategy and go to market strategy together, isn't pricing strategy part of go to market strategy?

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Ian
Coach
am 13. Juli 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

At it's simplest, you have to determine the following

  1. Is the market overall attractive (big, growing, weak competition)
  2. Is the market attractive for us (will we beat competition?)
  3. Can we pull it off / How
    1. Product / R&D feasibility
    2. Manufacturing
    3. Distribution
      1. Transport
      2. Marketing / Advertising / Branding
      3. Pricing
      4. Dist Channels
Gelöschter Nutzer
bearbeitet am 13. Juli 2021

Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.

Check out these posts for frameworks:

  • https://www.preplounge.com/en/consulting-forum/how-to-structure-the-go-to-market-strategy-1700
  • https://www.preplounge.com/en/consulting-forum/how-to-structure-a-go-to-market-strategy-in-pharma-and-its-specificities-9983
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