Hi! I've been applying to healthcare specific consulting firms and I realized they usually ask a bunch of market sizing questions. I was curious as to what could contribute to low diagnosis rates and low treatment rates?
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Hi,
These are some of the factors that can limit either your addressable market or the potential market share:
- Low diagnosis rates
- Low treatment rates
- Prescription vs. OTC
- Pharmacies vs. retail restrictions for OTC
- Competitor's patent
- TV ad's limitations
- Etc
Best!
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