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Anonymous A
on Jan 10, 2025
Europe
Question about

Market Penetration of 85%?

Why the US revenues is as follows:

addressable market x market penetration x StayPro market share x pricing = 
16M customers x 85% x 30% x $250 = $1.02B

Shouldn't the market penetration for 2025 be 90%. What am I missing?

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Top answer
Hagen
Coach
on Jan 13, 2025
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience

Hi there,

Yes, you are correct. Great job catching the error!

If you would like a more detailed discussion on how to best prepare for your upcoming pre-interview assessments and/or interviews, please don't hesitate to contact me directly.

Best,

Hagen

Alberto
Coach
on Jan 12, 2025
Ex-McKinsey AP | Training top candidates to perform at MBB level and win the offer

You are right. I've updated the year of the calculations from 2024 to 2025 without updating the numbers. I'll fix that in the case.

Thanks for letting me know!

Thabang
Coach
on Jan 13, 2025
Ex-McKinsey Consultant | McKinsey Top Coach & Interviewer | Special Offer: Buy 1 Session Get 1 Free (Limited time!)

Hey there, 

This is a great case. Good job catching the error there

Furthermore, this is why it's important to detail your approach (as you've done) to be able to pick up anomalies, and this is what you'd do also in the actual case

All the best

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