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Anonym A
am 10. Jan. 2025
Europa
Frage zu

Market Penetration of 85%?

Why the US revenues is as follows:

addressable market x market penetration x StayPro market share x pricing = 
16M customers x 85% x 30% x $250 = $1.02B

Shouldn't the market penetration for 2025 be 90%. What am I missing?

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Hagen
Coach
am 13. Jan. 2025
Globally top-ranked MBB coach | >95% success rate | 9+ years consulting, interviewing and coaching experience

Hi there,

Yes, you are correct. Great job catching the error!

If you would like a more detailed discussion on how to best prepare for your upcoming pre-interview assessments and/or interviews, please don't hesitate to contact me directly.

Best,

Hagen

Alberto
Coach
am 12. Jan. 2025
Ex-McKinsey AP | Professional MBB Coach | +13yrs experience | +2,000 real interviews | +150 offers

You are right. I've updated the year of the calculations from 2024 to 2025 without updating the numbers. I'll fix that in the case.

Thanks for letting me know!

Thabang
Coach
am 13. Jan. 2025
Top Rated McKinsey Coach | Ex-McKinsey | Top MBB Coach

Hey there, 

This is a great case. Good job catching the error there

Furthermore, this is why it's important to detail your approach (as you've done) to be able to pick up anomalies, and this is what you'd do also in the actual case

All the best