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Market entry or acquisition ?

Hello,

Thank you so much for this very insightful case and the correction,

I have a question though, regarding the market entry strategy. If I understand well, it is implied here that the company is doing an organic market entry ?

Is it correct to suggest a partnership such as a joint venture for example with HIT and Hospital control systems ? as they are both leaders and rapidly growing in the Physican and Patients Admin markets

 

Thank you so much

Aïda

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Top answer
Ian
Coach
edited on Feb 05, 2022
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Aida,

I'm not intimately familiar with this case, but from a quick skim I think your suggestion is fair.

Organic growth can be done via a joint-venture.

That said, remember that JV's are normally about pairing companies up with different strengths/weaknesses.

Example: To build an Autonomous Vehicle, did GM pair up with Ford or did it pair up with (buy) Cruise?

on Feb 06, 2022
Hello Ian,

Thank you very much for your time and your answer

Have a great day,
Aïda