Is there a measure on returns on investment/threshold the company is looking for?

Hello!

I would alingn that with the interviewer with a mix of questions & assumptions, so you also show proactivity. Hence, once you have clear which is the main(s) KPI(s) that you should focus on, you can advance in a solid path. 

Hope it solves your question!

Cheers, 

Clara

Hi Sethu,
when no quantitative objective is given I suggest to structure your decision process with the main KPI, that should include even quantitative parameters like cost of the investment, breakeven time or profitability. Give to every KPI a weigh and align the interviewer with your interview process.

Hope it helps,
Antonello