Interpretation of given data

Question

I am wondering if the solution given for the interpreation of the sales channel data is correct.

It is stated that "From the data provided we can conclude that the bank is strong (in some cases even exceptionally good) in its traditional business, compared to industry averages."

However, doesn't the chart only indicate the distribution of sales (and not success) through the channels in comparison to industry average? Isn't the takeaway here that the company significantly differs from industry average and the focus is higher on 'outlet' and 'telephone'? And lower on digital channels?

Just because 'outlet' is the most used channel, it doesn't mean that it is successful, right? Especially in the context of declining customers and sales.

Answer 1

Hi Richard,

I don't know this case well, but a quick glance at the exhibit tells me you're likely misinterpreting things! Diagram 1 is success. (% of deals closed). Our company is very good at Outlet and Telephone channels.