Consulting Consulting
Finance General
Finance General
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Back to overview
shivangi
on May 03, 2025
Asia
Question about
Case
I want to receive updates regarding this question via email.

I didn't understand additional revenue through market share increase calculation, if anyone can help

1
200+
6
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Hagen
Coach
on May 03, 2025
#1 recommended coach | >95% success rate | 9+ years consulting, interviewing and coaching experience

Hi there,

I would be happy to provide the solution:

  • Given that BabyformulaCo will be provided more shelf space, their market share increases from 30% to 33%. However, out of those 5.16m additional cans of baby formula, they sell 3.00m cans via the WIC.
  • As such, in order to avoid double counting, you need to subtract the WIC cans from the total additional cans sold to arrive at the additional cans through market share increase. Does that clarify things?

Best,

Hagen

13
Contact coach
Similar Questions
Consulting
Question about
Case
Market penetration
on Jun 14, 2025
Europe
4
< 100
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 9+ years consulting, interviewing and coaching experience
6
4 Answers
< 100 Views
+1
Consulting
How to do deeper research on consulting firms?
on Nov 23, 2024
Global
8
1.2k
Top answer by
Andrea
Coach
Senior Manager @ Bain & Company, with 100+ candidates interviewed
52
8 Answers
1.2k Views
+5
Consulting
How would you approach this market entry case
on Aug 27, 2024
Global
4
1.2k
Top answer by
Fady
Hi there, interesting prompt indeed, First in the clarifying questions part: 1. To approach this, first and foremost... (read entire answer)
Hi there, interesting prompt indeed, First in the clarifying questions part: 1. To approach this, first and foremost I would try to understand what the product does precisely i... (read entire answer)
66
4 Answers
1.2k Views
+1
Question on the Case
Expert case by
Hagen
Baby Formula
4.3
19.0k times solved
Intermediate
Candidate-led
Open case
Related Product
Full Consulting Program
4.7
3 reviews
USD 2,961
USD 2,659
More information
Related Case
Expert case by
Hagen
Grocery Wholesaler
5.0
13.3k times solved
Intermediate
Candidate-led
Open case
Similar Questions
Consulting
Question about
Case
Market penetration
on Jun 14, 2025
6
4
< 100
Consulting
How to do deeper research on consulting firms?
on Nov 23, 2024
52
8
1.2k
Consulting
How would you approach this market entry case
on Aug 27, 2024
66
4
1.2k
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel