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Anonymous A

on Sep 20, 2019

Global

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How would you find price for the USB production branch?

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Clara

Coach

on Feb 01, 2021

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Overall, not only for this case but for pricing in general, there are 3 things you need to look into:

Break even price
Benchmarking price
Willingness to pay for your particular value proposition

Hope it helps!

Cheers,

Clara

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Sticky USB-Sticks

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