How to ask open questions

To be convincing in case interviews, it is important not only to have a well-thought-out structure, but also to communicate it clearly and effectively. Here is a guide on how to achieve this using a top-down approach. We will provide helpful tips and approaches using the following case study example! 🚀Case Prompt:"Our client is a consumer goods company looking for growth opportunities. They are considering extending their existing baby products brand to a new product category - baby clothing. They expect this business to generate over 300 million USD in annual revenue from the first year. Should our client enter the baby clothing market?"👉 By the way, you can solve the entire case here:

The case interview is one of the most challenging parts of the application process for consulting jobs. But why do companies prefer this method over traditional interviews? The answer lies in the many benefits case interviews offer — not just for you as a candidate, but also for the companies themselves. Let’s first explore why case interviews can be valuable for you before taking a look at the perspective of consulting firms. The Benefits of Case Interviews for You as a CandidateA case interview is very different from traditional job interviews because it simulates real challenges from the day-to-day life of a consultant. It gives you direct insight into typical problems and the ways of thinking and working in consulting. At the same time, it helps you identify your strengths and weaknesses while showing how you handle stressful situations. You’ll get the chance to test your resilience, decision-making skills, and analytical thinking — all essential qualities, not just in consulting.Additionally, a case interview allows you to gain hands-on experience. You’ll learn to work efficiently under pressure, use resources effectively, and develop innovative solutions for complex problems. Even if you don’t pass the interview, you’ll often receive valuable feedback to help you prepare for future opportunities. In group case interviews, you also get to showcase your teamwork skills — an important factor for your success in consulting. How Companies Benefit from Case InterviewsCase interviews also offer a range of advantages for companies. They allow employers to assess candidates in realistic scenarios and pinpoint the skills that are crucial for the job. By using practical challenges, companies can thoroughly evaluate a candidate's suitability and ensure they meet the demands of day-to-day consulting work.Moreover, case interviews are an efficient and standardized method that makes the selection process more objective and streamlined. They enable companies to test the specific skills needed in consulting, helping them identify the most qualified candidates. At the same time, these demanding interviews enhance employer branding by showcasing the company as an attractive and professional workplace. They also provide candidates with valuable insights into the company’s work environment, potential projects, and industry focus areas. What Skills Are Tested in Case Interviews?In case interviews, consulting firms want to ensure you have the key skills needed for a successful career in consulting. These include:Problem-Solving Skills: How do you approach complex challenges?Analytical Thinking: Can you critically assess information and draw logical conclusions?Structured Thinking: Are your arguments clear, logical, and goal-oriented?Quantitative Skills: How comfortable are you with numbers and data and can you perform quantitative analyses?Communication Skills: Can you present your solutions clearly and persuasively?Creativity: Do you come up with innovative approaches to tackle unusual problems?This might sound like a lot, but you're already on the right path! With proper preparation and practice in presenting these skills effectively, you’ll lay a solid foundation for your consulting career. Key TakeawaysCase interviews are an essential part of the consulting industry. They’re a crucial element of the application process and bring benefits for both sides.For you as a candidate, they provide a first glimpse into the typical tasks of a consultant’s day-to-day work. They also give you the chance to showcase your skills directly during the interview. Additionally, case interviews help you identify your strengths and weaknesses. Even if things don’t work out, you’ll often receive valuable feedback to help you prepare for future interviews.For companies, case interviews are a vital tool for realistically assessing a candidate's abilities. They allow firms to check whether you have the right skills and can handle the demands of a consulting role. Overall, they provide an efficient and practical way to identify the best candidates.Case interviews are challenging, but they’re far from impossible to master — with the right preparation. Make use of our resources and take the first step toward your consulting career!