Strategy& is highlighting "creates strategy that works" and "global team of practical strategists" on their website. Do they position themselves as strategy consulting firm that is more aware than others that a strategy ultimately needs to be implemented into daily business?
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What is the USP/market positioning/industry focus of Strategy&?
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How does Strategy& differentiate itself from other strategy consulting firms?
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Are you asking in terms of differntiating to target recruits or to the companies that they work for( i.e. their clients)? The answer to your question depends on the specific group you are asking about.
Josh
