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Anonymous A

on Feb 02, 2025

DACH

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How do we know that the adressable market internationally is 4 million?

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Alberto

Coach

on Feb 02, 2025

Ex-McKinsey AP | Professional MBB Coach | +13yrs experience | +2,000 real interviews | +150 offers

Because of this in the initial additional information:

"Over the last 5 years, 60% of camera sales have come from the US and the split is expected to be similar in 2025"

If you know the size of the US domestic market and you also know that represents 60% of the sales, you can do quick math to calculate what represents the remaining 40%, which are the international sales.

I hope this helps.

Best,

Alberto