Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa

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Gautham

am 20. Jan. 2020

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Gautham

am 20. Jan. 2020

Hi, in C.1 we must consider the average income per "urban resident" in africa...sorry the error !

Clara

Coach

am 21. Jan. 2020

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

First of all, can you clarify the KPI? -and this is also the same question you should ask in front of this case-. Size in terms of users, hours of online browsing, total parcels shipped, total USD spent...?

Cheers!