Back to overview
Anonymous A
on Jan 19, 2020
Global

Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa

12
2
2.6k
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Profile picture of Gautham
Gautham
on Jan 20, 2020
1
1 comment
Profile picture of Gautham
Gautham
on Jan 20, 2020
Hi, in C.1 we must consider the average income per "urban resident" in africa...sorry the error !
Profile picture of Clara
Clara
Coach
on Jan 21, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

First of all, can you clarify the KPI? -and this is also the same question you should ask in front of this case-. Size in terms of users, hours of online browsing, total parcels shipped, total USD spent...?

Cheers!

0
Contact coach
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel