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Anonymous A

on Jan 20, 2020

Global

Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa

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Top answer

Gautham

on Jan 20, 2020

1 comment

Gautham

on Jan 20, 2020

Hi, in C.1 we must consider the average income per "urban resident" in africa...sorry the error !

Clara

Coach

on Jan 21, 2020

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

First of all, can you clarify the KPI? -and this is also the same question you should ask in front of this case-. Size in terms of users, hours of online browsing, total parcels shipped, total USD spent...?

Cheers!

Top answer by

Fady

Hi there, interesting prompt indeed, First in the clarifying questions part: 1. To approach this, first and foremost... (read entire answer)

Hi there, interesting prompt indeed, First in the clarifying questions part: 1. To approach this, first and foremost I would try to understand what the product does precisely i... (read entire answer)

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