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Familiy business experience in consulting

Hi guys, 

I wanted to know the overall image on the family business experience among the main consulting firms (MBB & Big 4). My grandfather started a construction company that now a is mid-size and regional-established firm. A family company gives you more responsability roles from the beginning but at the same time could be seen as nepotism, or at least that's what I fear. I have worked there for like 3 years. Would you say that a consulting firm would see that experience as attractive/valuable? I guess the answer will be the old trusty of "it depends on how you frame it". 

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