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DigitalBCG vs McKinsey Digital/DnA

Hello,

could you please tell me what the differences are between DigitalBCG and McKinsey Digital/DnA with regard to culture/people, projects, set-up, footprint, clients?

Many thanks

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Top answer
Udayan
Coach
on Jul 03, 2022
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

Digital McKinsey is essentially the same as McKinsey. You work with generalist consultants, the only difference being that the projects are in the ‘digital’ space. As you can imagine digital is a broad space so it can be in many industries and functions. So the culture here is similar to that of the broader firm itself.

Ian
Coach
on Jul 03, 2022
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

This is a big question!

You also haven't clarified the country you're in (makes a difference!)

Ultimately, you will be far better served asking this question while networking. Not only will you get “fuller” and more nuanced answers, but then you're also opening yourself up to a referral.

Generally, (generally), the same rules apply across these 2 digital practices as they do across the generalist areas.

Anonymous A
on Jul 03, 2022
Thank you, it would be in Germany - yes, I will also do some networking and ask around, but I thought some people on Preplounge might have experience with both companies
Clara
Coach
on Jul 05, 2022
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I would advise you two things there: 

1. Carefully go with the online materials each company has

2. Using this as a networking opportunity to get the full picture

Cheers, 

Clara